Notes from running Amazon operations.
One post a week from the operating desk: what breaks on Amazon, what it costs, and how AI changes the steering of Seller Central without changing who owns the number.
Blog
Running EU and US marketplaces from one desk
Five Buy Boxes, five fee schedules, five sets of rules and one team. What the summer's European deadlines changed, and what one daily picture across every marketplace looks like.
Read articleWhat AI changes in steering Seller Central, and what it does not
Seller Central became conversational this year. Seeing got faster. Deciding did not move. Where the technology genuinely helps, and what remains the operator's job.
Read articleReimbursements: the money Amazon owes you now expires in 60 days
A short claim window and a manufacturing-cost basis changed the reimbursement game. The routine that recovers the most is the one that never misses a deadline.
Read articleAccount health is a daily discipline, not a quarterly scare
With the Featured Offer gate being phased out, performance metrics weigh on rank every day. Plus the European compliance calendar that shaped this summer.
Read articleAdvertising drift: where ad budgets quietly leak
Budget caps hit before noon, search terms that stopped converting, bids that crept. Why daily hygiene beats monthly optimization, and why ads belong next to margin.
Read articleWhere the margin goes: the 2026 fee stack, line by line
Inbound placement, low inventory, storage, returns and the April surcharge. Margin does not leave in one line. How to reconcile, and why floors must move when fees move.
Read articleSuppressed listings are invisible revenue loss
Nothing announces a suppressed listing. Why they hide, how to use Amazon's new AI listing tools without losing your compliance details, and the daily loop that catches them.
Read articleStockouts start weeks before the listing goes inactive
Days of supply, the low-inventory fee, lead times that are not one number, and the reorder as a decision with its reasoning attached.
Read articleThe Buy Box in 2026: the gate is gone, the ranking is not
Amazon is phasing out the Featured Offer eligibility gate. What actually changed, why landed price decides, and why rule-based repricing loses at the edges.
Read articleWhat breaks in a normal week on Amazon
Not strategy. Tuesday. The four things that go wrong most, why they are found late, and what a good week actually looks like.
Read articlePublished weekly. More to come.